WIN-WIN WITH SOCIETY
Longfor Group views responsible marketing as an operational priority. Following the Responsible Marketing Policy꧙ of Longfor Group, we have articulated a sound responsible marketing system. We require all marketing team members to sign the Marketing Red Line Behavior Commitment to regulate marketing behavior.
The Group firmly believes that marketing information transparency is an essential principle of responsible marketing. We emphasize information transparency at all stages of real estate sales. We have developed internal systems such as the Longfor Group Customer End Publicity Management System to regulate how the Group disseminates information and protect the customers' right to know.90.3%
90.5%
89.3%
96.7%
Three rounds of process evaluation per year
🧸2 + X inspection, where 2 covers quality and safety process assessment and delivery assessment, while X is a special inspection